paying AdLab client
Conduct primary and secondary research to assist in Amazon's present and future advertising efforts.
methodology / my role
I worked with a team of students to conduct extensive primary and secondary research to better understand the client's target market and the environment that the specified product lives in. Based on our research, we developed consumer profiles and recommended strategic brand positioning.
I was integral in communicating the results of this research to the client in the form of a strategic presentation and an in-depth appendix.
*Project currently under NDA*