STANCE: BRAND ASSESSMENT

strategist
assignment

Design, launch and analyze a national survey to assess the awareness of Stance, both nationally and in five specific geographic locations. Give both geographic and national recommendations for the brand’s underwear and sock lines.

problem

Although successful at finding a niche for their unique socks, Stance lacked clear positioning for their mens underwear line. As a result, it was getting lost in the vast underwear market.

target

Males and females ages 18-44

I worked with a small team of students to design a survey in Qualtrics and launch it nationally through SSI. We then analyzed the data using SPSS to find the statistical significance between variables and draw out relevant insights. Those insights were communicated to the client in the form of a printed book that I worked with another student to design. Our research team also outlined the most significant points for the client in an in-person presentation.

methodology / my role
paying AdLab client